Xersion
Workout & hang out
Designing an activewear brand
Fellow helped JCPenney sprint into the $50 billion athleisure category by designing their own activewear line. We were responsible for branding, packaging, retail design and a suite of performance icons. Xersion is one of the private label brands poised to help JCPenney sales get back on track.
664
Products
47%
Sales are from JCPenney private brands
Xersion elevates our active wear assortment and provides modern customers another compelling reason to shop JCPenney.
-Ken Hicks
President and Chief Merchandising Officer
