Workout & hang out

Designing an activewear brand

Fellow helped JCPenney sprint into the $50 billion athleisure category by designing their own activewear line. We were responsible for branding, packaging, retail design and a suite of performance icons. Xersion is one of the private label brands poised to help JCPenney sales get back on track.




Sales are from JCPenney private brands

Xersion elevates our active wear assortment and provides modern customers another compelling reason to shop JCPenney.

-Ken Hicks

President and Chief Merchandising Officer

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