A new old classic

Launching a new restaurant in a storied space

The 510 Lounge is tucked inside the historic 510 Groveland building, a former 1920s grand hotel and once the site of the famed La Belle Vie restaurant. Chef/owner Don Saunders has moved in to continue a fine dining legacy while dialing down formality. We created a brand that speaks to the quality of the food and the experience without getting too fussy.

510 Lounge opens, and is instantly one of the classiest bars in Minneapolis.

-City Pages

Once again Fellow created a brand that is unique, oddly provocative and engaging for a discerning dining crowd. The 510 brand exceeds my expectations.

-Don Saunders


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