Xersion

  • Branding
  • Packaging
  • Graphic Design
  • Retail Design

Workout & hang out

Designing an activewear brand

Fellow helped JCPenney sprint into the $50 billion athleisure category by designing their own activewear line. We were responsible for branding, packaging, retail design and a suite of performance icons. Xersion is one of the private label brands poised to help JCPenney sales get back on track.

664

Products

47%

Sales are from JCPenney private brands

Xersion elevates our active wear assortment and provides modern customers another compelling reason to shop JCPenney.

-Ken Hicks

President and Chief Merchandising Officer

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