Where hospitality is legendary
Leveraging an 8,000-year-old legacy
The Chumash are some of the oldest known people to inhabit the Santa Ynez Valley in California. The Casino Resort is upping its game when it comes to hospitality and service. We partnered with Tait Subler strategy to rebrand the casino, resort and restaurants. We then launched a TV brand spot that tells the story of the Chumash's rich history of hospitality.