Fellow is a creative company established in 2010 by Eric Luoma and Karl Wolf. We believe in solving problems creatively.
We do not have a go-to solution, medium, tool or technology. We find the most simple and powerful idea then assemble a collection of creative individuals to make things that make things happen: advertising, design, branding, films, art, questionable art, oddities, online experiences, identities, campaigns, movements and messages, among other things.
Eric Luoma
Founder & Creative Director
Eric Luoma is from the Iron Range. He is a copywriter and creative director. He started out as a marketing director for a commercial photographer before becoming a senior copywriter for Target. He has freelanced for virtually every shop in the Midwest and spent 5 years as a creative director at Olson leading work across all mediums. At Fellow, Eric is responsible for making sure the work gets done, gets interesting and gets noticed.
Hometown
Karl Wolf
Founder & Creative Director
Karl Wolf is from Wisconsin. He is an art director, designer, creative director and illustrator. He began his career as a fashion art director for Marshall Field’s, then joined Target to work as a senior art director. As creative director at Olson, he led teams to award-winning work in print, television, interactive, packaging and non-traditional. At Fellow, Karl is knee-deep in making a creative product that is superior, shiny, subtle and sometimes strange.
Hometown
Will Gunderson
Art Director & Designer
Will Gunderson is from Hopkins. He knew he wanted to be a designer in junior high school so that's what he did. He worked for Target as a senior designer then started his own design and branding company. At Fellow, Will leads the design department and ensures the work goes out the door looking good and meaning business, whatever that means.
Hometown© 2011 
: Fellow, inc. Advertising & Design
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