fellowsign

Fellow is a creative company specializing in branding, advertising and design. We create exceptional work in collaboration with great clients. Every day we show up, roll up our sleeves and get to work at building unique and differentiated brands and connecting brands to more people. We are a passionate group of senior-level experts. We seek businesses that don’t want to blend in. We build ideas, solve problems and make things that make things happen.

Eric Luoma
Eric Luoma

Founder & Creative Director

Eric Luoma is from the Iron Range. He is a copywriter and creative director. He started out as a marketing director for a commercial photographer before becoming a senior copywriter for Target. He has freelanced for virtually every shop in the Midwest and spent 5 years as a creative director at Olson leading work across all mediums. At Fellow, Eric is responsible for making sure the work gets done, gets interesting and gets noticed.

Hometown

Karl Wolf
Karl Wolf

Founder & Creative Director

Karl Wolf is from Wisconsin. He is an art director, designer, creative director and illustrator. He began his career as a fashion art director for Marshall Field’s, then joined Target to work as a senior art director. As creative director at Olson, he led teams to award-winning work in print, television, interactive, packaging and non-traditional. At Fellow, Karl is knee-deep in making a creative product that is superior, shiny, subtle and sometimes strange.

Hometown

Will Gunderson
Will Gunderson

Associate Creative Director

Will Gunderson is from Minnetonka. He knew he wanted to be a designer in junior high school so that's what he did. He worked for Target as a senior designer then started his own design and branding company. At Fellow, Will leads the design department and ensures the work goes out the door looking good and meaning business, whatever that means.

Hometown

CodyHartleben
Cody Hartleben

Junior Graphic Designer

Cody Hartleben is from Wisconsin. He is a junior graphic designer. He was a graphic designer for University Housing at Wisconsin Stout. Cody served on the AIGA UW Stout board and Pepper Magazine board of Directors. He began at Fellow as a design intern and now helps elevate the work across all disciplines. Cody is also Fellow’s most skilled amateur electrician.

Hometown

KariLuoma
Kari Luoma

Controller & Producer

Kari Luoma is from Brainerd, Minnesota. She is a controller and agency producer. She began her career as a commercial photography producer with Patrick Fox and Rod Komis leading the production of large-scale photo and video shoots. She has also worked as a freelance art buyer and classical piano teacher. At Fellow Kari keeps all the company finances, operations and accounting related issues in order.

Hometown

AbbyKiefer
Abby Kiefer

Project Coordinator

Abby is from Fergus Falls, Minnesota. She is a project coordinator. Abby began as the Student Brand Manager for Chipotle, where she then went on to job shadow and intern in Project Management and marketing at Chipotle and Sequence, NY. Abby oversees all aspects related to projects at Fellow and manages correspondence with clients regarding projects and deadlines. She makes sure that everything is on time and on budget, one to-do list at a time.

Hometown

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