Phillips Distilling–A Family of Good Spirits

Phillips Distilling Site

Phillips Distilling has been making and sharing innovative spirits for over 100 years. Fellow helped reposition and rebrand the local, family-owned company for the next 100 years. Our work included strategy, rebranding, website, video, internal launch and advertising. Cheers to that!

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Fellow Seeks Graphic Design Intern


Fellow is looking for a talented, hard-working, conceptual, organized, enthusiastic and positive graphic design intern for this summer. Internship is paid. Please submit by May 12th 2017. Please send resume and work links to

That’s Mister Peter Parker to you


He’s on-air on Go 95.3 now in-air above 1st Ave.–Minneapolis’ Times Square. Fellow is proud to salute Mr. Peter Parker with a 4o-foot outdoor billboard. Go Peter. Go Peter.

One Place to Go

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Thanks to Go there’s one source for news, music, stories, entertainment, events and information curated for Minnesota Millennials. We’ve designed a brand and website experience that keeps expanding to offer more content the way millennials want to connect–always and across every device.

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Hewing Hotel is öppen

Hewing Hotel, Minneapolis Boutique hotel

Doors are open and drinks are served at Hewing Hotel and Tullibee restaurant. Fellow was enlisted to brand the Nordic-inspired hotel and create a brand narrative that is authentic to Minnesota’s heritage as well as appealing to travelers seeking a high-end, local experience. View the site then book a room here

Check out more photos of the project at the link below.

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Aparium Culture Book


Print is very much alive. Aparium, a hotel development company that creates unique experiences in distinctive places, asked us to design a culture book for new team members that is every bit as differentiating and premium as the properties they create. We think it’s a real page turner.

Introducing Abby

AbbyIntro2Fellow recently acquired Abby Kiefer as our Project Coordination Intern. So far she has organized the obvious and streamlined the stranger operational offerings here at the shop. Abby is a recent graduate from the University of Minnesota and a former resident of Fergus Falls. We are fortunate to have such a bright and passionate person to fill a challenging role. Just look at how she rolls.

Grassroots Solutions


Fellow recently rebranded our friends at Grassroots Solutions, a Purposeful Engagement Firm based in Minneapolis. The talented and innovative team at GRS does work that truly matters. Check out their newly designed website here

Fellow Seeks Project Coordinator Intern


Fellow Inc. seeks a project coordinator intern who is willing to blaze new trails and figure out solutions to unfamiliar problems. Candidate must have a great attitude, positive energy, strong work ethic and incredible organizational skills. Internship is paid.
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Fellow wins at Ad Fed’s The Show


Thanks to our client at Go 96.3 for giving us the go-ahead to create a differentiating and modern radio station website. As a result, Fellow took home a shiny award (interactive) we are proud to place on our mantle. Check out the Go 96.3 site here.

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Fellow & Joe Penna rock the Musical Instrument Museum

Fellow crashed the Musical Instrument Museum in Phoenix with YouTube star Joe Penna (MysteryGuitarMan) and ripped through a musical tour around the world. We created a video that features Joe playing 90 instruments from 90 countries in under 2 minutes and then launched a social campaign to get the word out. Joe plays only a handful of the 6,000 instruments on display. Check out MIM when you are in Phoenix and see the full vid here.

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Summer Social S’more


So fun to collaborate with @Target on some summer Instagram posts. Target Instagram is where products come to play. We sure had a good time playing around with this campy s’more. Over 18,000 likes and counting. :) Check out more here.
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Fellow work leaps the pond


Fellow is excited to be included in Alphabet Logo, the fourth design book from the UK’s Counter-Print’s Trademarks & Symbols series. The book showcases over 500 alphabet-inspired logos from some of the world’s leading design companies such as; Bond Creative, Bruce Mau Design, Hype Type Studio, Pentagram, Stockholm Design Lab and Wolff Olins.

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Buttons for better health care


Fellow was thrilled to collaborate with Minnesota Hospital Association and Kim Witczak to launch an authentic campaign that urges people to include the patient voice in all health care conversations. With this campaign MHA wants to change health care as we know it for the better. Fellow named, branded and helped roll-out the campaign to a series of pilot hospitals. See the work here.

Go 96.3 is a go


K-TWIN is now Go 96.3. Fellow rebranded the radio station with a new name, look, format and attitude. An outdoor and online campaign is getting the word out by highlighting band names and song titles that contain the word go. There will be a lot more going on soon. Be sure to keep looking and listening. Check out work here.

Fellow has moved


Yup, it’s true. We’re no longer behind the CC Club and/or French Meadow. We’ve moved south, 8 blocks to be exact. Come find us, we’d love to see you stop by.

Welcome All-Star Fans


Minneapolis & St. Paul are currently crammed with leagues of baseball fans attending the All-Star game at Target Field. Fellow was called up to design some banners for the Target Center that welcome the fans to the Twin Cities. At 60 feet tall, they are the largest banners ever hung on Target Center.

Graphis Design Gold


Fellow is excited to announce that we won gold in the 2015 Graphis Design Competition! We were recognized for First & First branding and interactive. We love that the folks at First & First were game for pushing the boundaries on what a commercial real estate firm can look like.

This is Cody

yoyoAs you can imagine this guy is skilled. Fellow is proud to have snapped up Cody Hartleben as our summer graphic design intern. Cody is a recent graduate from Stout and is now making Minneapolis his West office. A gifted designer and great guy. See some of his work here.

Fellow lands four AIGA MN Design Awards


Fellow is excited to announce that we won four awards at the AIGA Minnesota Design Show. We were recognized for First & First branding and interactive, the “Start Seeing Freeskiing” video for Target and the Target Ticket brand video. We are thrilled to share the honor with our amazing clients.

First & First website is live

We’re super excited to share the website we made for creative real estate firm First & First. So excited in fact, we had CEO Peter Remes launch a balloon into the great gray yonder. Check out the video above, and check out their website here. We also rebranded First & First, but we’ll get to that work later.

Seeking summer intern


Fellow is looking for a talented, hard-working, conceptual, organized, enthusiastic and positive graphic design intern for this summer. Internship is paid. Dates are somewhat flexible. Please send resume and work links to

Meet the new Wedge


Wedge Community Co-op has been serving Minnesota the freshest organic and local food since 1974, but the store has grown into so much more. Fellow created the new brand to better reflect the vibrant Wedge community and strategically position the Wedge for future growth. More work here.

Bespoke presents Draft


Draft is an ongoing, ever-evolving project from Bespoke Hair Artisans. It is a collective sketchbook that highlights their creative projects and offers a forum to express their talents. We collaborated with Bespoke on the first collection for Draft and launched it recently on

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Start seeing freeskiing

It’s going to be hard to not notice this high flying sport as it debuts on an international stage this February. It also helps that Fellow created a full-blown awareness campaign that tells the history of freeskiing and Target’s involvement from the beginning. We created branded content, interactive and TV ads that will be airing on “Shaun White: Russia Calling,” this Saturday on NBC. Check out the full video out here.

Target Ticket now streaming


Finally streaming movies and TV shows is a snap. With Target Ticket, family movie nights can get rolling after a few simple clicks. You can buy, rent, download or stream the entertainment you love anywhere you go. Fellow spent the last year branding the service and creating multi-channel marketing initiatives promoting it. Now we’re gonna kick back and watch Free Willy 3. Check it out here.

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Dodson on the dials


We are lucky to have the legendary and loved Joel Dodson on the producer paddles at Fellow. He is leading us on a bold and brisk film shoot of Olympic athletes heading to Sochi. It’s good to have a friendly face and fierce talent sitting in office A.

Best intern in all of MPLS


This is Norah Stone. She’s the intern known internationally. Fresh off a foreign study stint in Holland, she landed at Fellow headquarters in MPLS. Norah is an extremely talented and thoughtful graphic designer. We are honored to have her as our Fellow summer/late summer/early fall intern. Check out some of her work at

Where hospitality is legendary

California’s Chumash Casino Resort is upping its game when it comes to hospitality and service. We partnered with Hen’s Teeth Branding and Blacklist to bring a Tait Subler strategy to life in a brand spot that leverages the Chumash’s rich tradition of unmatched hospitality. Look for more of the work soon.

Awarded for innovation


Feeling honored and elated. Fellow was recently chosen to receive the “Best of the Bullseye” Award for innovation. We were recognized for our work on the Shaun White LA Live outdoor campaign. Many thanks to the team at Target for the opportunity to collaborate on such an exciting project. Hoping for more innovation soon.

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