Your branding minds, heart & machine

We mix passion, positivity, creativity, data, design and strategy to build and advance brands.

Who We Are

We are an independent branding & advertising agency

We create and advance differentiated and authentic brands. We build brand stories and experiences that attract and interact with people across all traditional and digital channels. We offer integrated services including: strategy, branding, marketing, advertising and design.

Eric Luoma

Founder & Creative Director

Karl Wolf

Founder & Creative Director

Cody Hartleben

Designer

Kari Luoma

Controller & Producer

Stephanie Leill

Project Manager

Matt White

Designer

Bethany Aleshire

Junior Designer

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fellow

Why We're Here

We left it all behind. In 2010, we jumped ship from the largest ad agency in Minneapolis with a few rations and a vision to create better work via a streamlined process and stronger collaboration.

We started Fellow with a mission to be highly adaptable and highly effective for our clients. Creating great work doesn’t always take a lot of people. It takes the right people with passion, optimism, expertise and a drive to do it differently.

What We Do

We make things that make things happen. Every brand we build, every campaign we create or idea we launch for our clients is a customized solution. We are exceptional listeners, researchers and strategists that discover the true heart of a brand and then tell a brand story from that meaningful center outward. This takes a lot of research, strategy and creativity, but we love doing it and love what the results do for our clients.